It may take 4 to 7 visits before your web visitors buy from you.
New information, regular changes, and updates keep visitors
coming back to your web site. As your visitors develop
confidence in you, they will be more likely to buy from your
products or services. Follow these tips to keep prospects coming
back, win their trust, and increase your online sales.
Capture your visitors' email address
Collecting email addresses is essential to staying in touch with
your prospects. Provide a free report or subscription to your
ezine (electronic newsletter) to capture your visitors' email
address. Follow up with ezines, offer more valuable information
to establish credibility, inform them of what's new on your
site, and invite them to return to your site.
Provide valuable information and benefits
If your visitors don't see anything that interests them, they
will go to your competitors and may never come back. If you
provide plenty of valuable information and benefits, they are
more likely to bookmark your site and come back later.
Update regularly
Studies show that people spend more time at a site that changes
regularly.
1. Make changes and provide new, original, and useful content
often. 2. Update your web site at least once a month, even if
the changes are minimal. Make small changes, e.g. updates, new
articles, a tip of the week. 3. Keep all information current. 4.
Indicate the items you updated. 5. Mention that you are
continuously adding new information. 6. Ask visitors to bookmark
your site and come back for new information.
Content that attracts prospective buyers back to your site
1. Updated information (e.g. industry information). 2. Timely
information (e.g. events schedule, class schedule, articles, tip
of the day/week). 3. Updated product (e.g. latest edition of
your book, updated virus software). 4. New product (e.g. new
software demo). 5. Quality freebies (e.g. free reports, tips,
and electronic books; free pictures and graphics; free samples,
book excerpts; free templates, software, sounds, and videos. 6.
Go to this resource page to see more examples of freebies at
http://www.FiveStarWebDesign.com/links.htm.
Provide valuable content and update your site regularly to gain
your visitors' trust, keep them coming back, and turn them into
repeat customers.
About the author:
Web design built on proven marketing strategies!
FREE monthly ezine "Web Profit Strategies" provides powerful,
non- techie web design and marketing strategies to increase your
online profits. Subscribe and get a FREE report, "10 Easy Ways
to Boost Your Online Sales." Send email to: mailto:
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