Your home page needs to grab your visitors by the
collar--persuade and engage them.
You have the power to gain your visitors loyalty, to book mark
your site, and eventually, to buy your products if you write
irresistible, streamlined copy that engrosses them all the way
to your order pages.
Here's a rough draft of my new home page:
Part One. Start with an intriguing headline that is benefit-
oriented that will lead your visitor to your products.
Sample: I wrote "Want a Quick and Simple Way to Quadruple your
Web Sales within Four Months?" when they clicked the link it
took them directly to my success story, somewhat like a sales
letter.
After reading the success story I provided a link that took them
to the products page where a popup gave them more benefits on my
new eBook _Ten Non-techie Ways to Market Your Book Online_.
Sample: For my book coaching services I opened with this
headline "Let the Book Coach Make your Book Dream a Reality."
This link takes my visitor directly to my coaching services
information and why I'm the coach for them.
Instead of just listing your book title, try a benefit-driven
statement like this: Discover the hidden truths about getting
your salable book written, finished, published and marketed.
Learn the "fast-forward" way. Here, I added a link saying "click
here" to take my visitors to _Write your eBook or Other Short
Book Fast!_ where multiple benefits pop up with ordering
information.
Part Two. Add who you are and what you can do for your visitors,
but make it short. Nothing turns a visitor off more than long
bio copy. They don't care about you, they care about what
problems you can solve for them. They especially love free
information.
Sample: The Book Coach can answer your questions, and make your
book dream a reality. Judy Cullins, M.A. offers her 20 years as
an author, publisher and marketer of over 40 books and special
reports--all in short, easy-to-read, formats, with lively
teleclasses and phone coaching..
Part Three. Add some specific benefits with a personal approach:
Sample: I can help you answer questions about your book.
- What are the first steps to writing a great selling book? -
Will my book attract my desired audience? - Do my potential
buyers know they need my book and it's worth the money? - Will
my books sell enough copies for my satisfaction? - How should I
publish my book? - Now that it's written, how can I best promote
my book?
Part Four. Add a WOW testimonial.
Sample: "Save yourself from headaches, disappointments, and
money down the drain. Read Write Your eBook or Other Short
Book-Fast! before you write another word. Judy puts you on the
fastest track to publishing success." Marcia Reynolds, M. A.,
M.Ed. Past president of the International Coach Federation
Author of How to Outsmart Your Brain http://www.covisioner.com
Part Five. Use a Testimonial or Give Away Free eBooks for your
Ezine.
Your visitors will also say, "Who cares?" For you to convince
them they must have your ezine, add a testimonial from a well
known expert in your field. An even better idea that boosts my
subscribers to 25 a day is to include a free eBook or report.
Sample: Dan Poynter's testimonial below: "Chock full of nuts and
bolts on book writing, publishing, and marketing. Definitely
worth your time."
Offer Free report if people subscribe to your ezine.
Sample: Send an email to Subscribe@bookcoaching.com The Book
Coach Says... includes 2 free eReports
Put some passion into your headings--give visitors a reason to
subscribe. Offer a free eSpecial Report to new subscribers.
On each page list the copyright and other important contact
information at the page's bottom.
Just think--the more pizzazz, the more visitors will return to
your site to surf, get free information, and buy your services
and products.
About the author:
Judy Cullins: author, publisher, book coach Helps professionals
manifest their book dreams.
http://www.bookcoaching.com/discounts.shtml Send an email to
mailto:Subscribe@bookcoaching.com The Book Coach Says...
includes 2 free eReports mailto:Judy@bookcoaching.com Ph./Fax:
619/466/0622
