Search Engine Optimisation FEATURE ARTICLE:
By Justin Horth First published 13 Oct 2003
------------------------------------------------------------ Hi,
Doesn't time fly when you're having fun?!
I'll let you in a little secret, time stands still for no man!!
Especially when he's got an ezine to publish, websites to build,
is moving to the US in 4 weeks time, and doesn't exercise
enough!!
Enough already.
How about optimising your website for a search engine? Do you
know enough about that?
The best advice I've ever read came from Sumantra Roy. He
publishes a nice 5 part email course that is really worth
reading. The first time I read it, I couldn't wait for the next
part to arrive in my inbox.
http://www.acewebhits.com/1stsearch.htm
The basic idea is to make sure you optimise each page for a
specific keyword phrase that is likely to be typed into a search
engine, but to make sure it's not a phrase that is too popular
and not give your site a chance at getting listed.
Then you will put that phrase in you html title tags and in the
h1 tag and then again mention the phrase as much as contextually
possible throughout the page.
You can also think about naming the page as yourphrase.html and
even create it in a directory of your website called yourphrase.
Here's an example: I recently joined a program called
morehitsmoreincome, and decided to quickly put together a
mini-sales page for it.
All I did to get the text was basically copy and paste a bit of
it from the main site itself, the faqs etc. then I made sure I
named it as moreitsmoreincome.html
http://www.acewebhits.com/mhmi/morehitsmoreincome.html
The site is listed in Google if you type in 'morehitsmoreincome'
My first 4 keyword are: morehitsmoreincome,more hits more
income, business o.pportunity leads,p.rofit leads.
I could probably have used a better keyword for this site
actually, as you can imagine not a lot of people will be typing
that keyword into a search engine, but you get the idea. I've
used this same idea for several other a.ffiliate programs and
have had some really good results so far!!
There are all sorts of interesting things about keywords that
you find out about, for instance, in the metatag keywords you
don't need a space after a comma, and you should only repeat
your main keyword a maximum of 5 times.....isn't that
interesting?
There are many more 'tweaks' to optimise your page for the
engines like apparently Yahoo like you to have a contact address
on the page. alt tag descriptions in images, and page layout....
If you want an in depth email course that will teach you the
very best way to optimise your site and give you some fr.ee
tools to help with your keywords, I recommend Sumantra Roy:
http://www.acewebhits.com/1stsearch.htm
You'll see a little subscribe box on the right of the page which
will start the 5 part email course.
-------------------------------------------------------- Justin
Horth is the publisher of "AcewebZine, Internet and Network
Marketing Newlsetter" He has helped many individuals succeed
online. Visit his site to find out how you can get a free
consultation. http://www.acewebhits.com or
mailto:justin@acewebhits.com
-----------------------------------------------------------
About the author:
Justin Horth is the publisher of "AcewebZine, Internet and
Network Marketing Newlsetter" He has helped many individuals
succeed online. Visit his site to find out how you can get a
free consultation. http://www.acewebhits.com or
mailto:justin@acewebhits.com
