Organic Search Engine Optimization (SEO) is simply a marketing
term for the natural development of a website. Organic SEO
allows a website to gain free listings within the major search
engines without regular ongoing marketing costs. SEO comprises
many aspects to complete a total marketing package. The
difference is whether the SEO package is natural in form to
comply with the search engines, or artificial in an attempt to
cheat the search engines. It's no secret that every website
owner wants the top position within the Search Engine Results
Pages (SERP's). What is unknown to many is that artificially
manipulating a website or other external elements will not allow
a website see the top position for very long. Artificial
manipulation is what you hear when someone says "hit or miss"
optimization.
Let me quickly define professional and unprofessional. A
professional is "a person having impressive competence in a
particular activity" and unprofessional being "below or contrary
to the standards expected in a particular profession". I have
explained this to highlight the meanings of non-organic,
artificial, unethical or more commonly, unprofessional SEO.
Unprofessional SEO is utilising door-pages, entry-pages,
cloaking, spamming (constant submissions), hidden text, tiny
text, pages made with no sole purpose other than for search
engines, landing pages and several other methods. A professional
SEO would never need to adopt these methods to achieve high,
stable rankings.
There are several key advantages and disadvantages to organic
SEO, as there are with most things. Organic SEO may be costly,
and it will be costly when performed by a professional. Once
performed, however, your website will achieve long term stable
high rankings for the one outlay, then your costs are finished.
The disadvantages of organic SEO is that because it is designed
to obtain completely free high ranking, it takes some time to
see the results. Results average between 1 - 6 months for stable
performance depending on your actual keyword phrase. You also
need to allow for minor tweaking and ongoing link analysis work
to be performed. A problem that can occur, and will occur for
competitive keyword phrases for example; internet, computer,
marketing, etc, is that other websites are constantly tweaking
to out perform yours. This can lead to a monthly monitoring and
updating cost as required. If your website is that competitive
though, the cost is obviously well worth it.
About the author:
Anthony Parsons has been performing search engine optimization
since 1998. In late 2003 I decided to fly solo and opened my own
SEO business to service the global community. With my wife being
an acknowledged copywriter, anthonyparsons.com as a business
will continue stepping forward breaking the boundaries of
conventional SEO techniques. Making a winning husband and wife
team, we make SEO affordable for all budgets.
