Before anyone can start optimizing a web site, you must
understand how search engines work.
Search engine optimization is the hardest thing to do for a
webmaster because there are so many rules to it and you have to
stay up to date with all the new search engine optimization
techniques.
Search engines send out what is know as a robot or some people
call them spiders to index your web page. They find web pages by
links, When a robot finds a link on a web page it will follow it
to that page (you can join www.linkexchangeit.com to trade links
with other members). Each search engine has it's own robot and
each robot acts different, then other robots. Some robots will
index all of your web site in day and others will take weeks
before they get all of your web pages. A spider is a computer
software that moves from web page to web page by links gathering
information.
After a robot has indexed your web page it is sent to a database
which holds large amount of other web sites. After in the
database your web page will be part of the search engine
results. The way it indexes your web page and where it places it
on its search engine results depends on a number of factors that
are on your site.
Search engines will rank your web page based on the information
robots receive from indexing. The better you have SEO your site,
the higher the ranking.
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