Nigritude Ultramarine Search engine optimization experts are
having fun with Google. Experts, with DarkBlue.com at the helm,
are holding a contest to determine how Google really works.
Experts are competing, with the goal of optimizing a webpage for
a non-sensical phrase: 'nigritude ultramarine'. On May 7th, the
day the terms 'nigritude ultramarine' was announced, typing the
phrase into Google generated no search listings. Search engine
optimizers hoping to define themselves as industry leaders are
all vying for the number one spot. Others see the contest as an
opportunity to test theories and experiment without jeopardizing
existing traffic. Some webmasters are leery at staking their
professional reputation on a contest with an undefined number of
participants.
As an added incentive for search engine experts and webmasters
to participate and work their magic, DarkBlue.com is giving away
an Apple Mini iPod™ and a Sony Flat Screen Monitor to anyone who
can take their page to #1 for the phrase 'nigritude
ultramarine'. The contest is scheduled to run for two months and
will conclude on July 7th, 2004.
Magical Phrase The phrase generating the frenzy, 'nigritude
ultramarine', is likely to bring out the best and the worst in
optimization tactics. The black magic optimization techniques
that are suspected in having sites banned from Google are likely
to be exercised, along with tried and true optimization
practices. Immediately after the contest was announced experts
snapped up hyphenated domain names and began tweaking their
text. Many experts were surprised to see how quickly 'nigritude
ultramarine' made its way into the Google's listings, with new
listings appearing daily it is clear that the contest is well
underway.
The experts will be at the mercy of Google and any new
algorithms implemented over the course of the next two months.
Experts will have to anticipate and update on a regular basis,
to ensure that they are able to obtain and retain a strong
listings.
Results The results of the contest are unlikely to have any
lasting effects, as Google will likely implement filters that
will prevent search engine experts from reaping the rewards of
any tactics that are found to be effective. Regardless the sense
of adventure and a method of testing Google are intriguing.
About the author:
About the Author - Sharon Housley manages marketing for
NotePage, Inc. http://www.notepage.net a company specializing in
alphanumeric paging, SMS and wireless messaging software
solutions. Other sites by Sharon can be found at
http://www.softwaremarketingresource.com , and
http://www.small-business-software.net
