Dispelling the Myths - Will WebPosition Get My Site Banned from
Google? by Matt Paolini
In mid November of 2003, Google seriously revamped their ranking
algorithm. As a result, many sites were dropped from their
index, or fell dramatically in rank. This infuriated many Web
site owners at the height of the holiday buying season.
Since that time, many accusations have been thrown at Google as
to the reasons why this happened. Some say it’s a plot to
encourage people to buy Adwords listings. Others have even
theorized WebPosition is somehow to blame. Still others cite
more traditional causes.
As soon as Google changed their algorithm, many WebPosition Gold
customers whose sites had dropped contacted me demanding an
explanation. They wanted to make sure their sites were not
dropped because they had used WebPosition Gold. I reassured them
that this was not the case. I went on to explain that many
thousands of sites were dropped that don't even use WebPosition
Gold.
Many of our customers even saw their rank increase. In addition,
most of the time the site had not actually been banned from the
index. It had simply dropped in rank.
In this article, I will attempt to dispel many of the pervasive
myths regarding WebPosition Gold and Google. I’ve used
WebPosition for years on my own site and for clients. I’ve also
helped provide technical support to others using the product.
Therefore, I’ve been on both sides of the fence, and thereby
feel uniquely qualified to address the most common questions
that tend to come up:
1. Will running automated Reporter Missions on Google get my
site banned?
No. Despite repeated rumors, when running a Reporter Mission,
WebPosition Gold does not pass personal information, such as
your name, address, email, Web site URL or domain name to
Google. Instead, it conducts queries as a normal browser would,
and then examines the results offline. With that in mind, Google
cannot determine if you're running a query relating to a
specific domain. The only information that is passed to Google
is your "IP" address. In most cases, your Web site's IP address
is different than the IP address of your ISP (Internet Service
Provider). So, how can Google connect the two? Simply put, it
can't.
Google states on their FAQ page that they do not recommend
automated queries to be run on their service because it utilizes
server resources. Yet, most businesses find it impractical not
to measure their search engine rankings at least occasionally.
It’s also hardly reasonable to check ranking by hand in Internet
Explorer, which for the same keyword list, would yield the same
number of queries on Google anyway. Therefore, most businesses
optimizing their Web sites find it impractical not to use some
kind of automated tool to monitor their progress and to measure
their visibility. Working as a search engine marketer myself for
many years, I’ve found that the best policy is to simply be
sensitive to the needs of the search engines. Avoid being
“abusive” in your practices, whether it is your optimization
strategies, your submissions, or your rank management.
Therefore, when using WebPosition, I often recommend the
following strategies: 1.Avoid excessive numbers of queries if
you choose to check your rankings on Google. Most people do not
have time to improve their rankings on hundreds of keywords.
Therefore, there’s no need to rank check on hundreds of keywords
if you don't have the time to do anything about that many
different rankings anyway. While your site won’t be banned from
excessive queries, Google could block your IP address that you
use to connect to Google, if it found your query volume to be
excessive. This is true regardless of what tool you may use,
even if it’s a browser.
It has been my experience that a blocked IP is extremely rare
even among consultants conducting rank checks for dozens of
clients. Presumably, Google would not want to accidentally block
an IP that does a large volume of queries simply because its
shared by many different users. Even so, it’s always a good idea
to practice a little common sense. 2. If you choose to run
queries, try to run most of your queries at night and during
off-peak periods, which is something Google has suggested in the
past. This is when many of their servers are presumably standing
idle, waiting to handle the increased volume during peak
periods. The WebPosition Scheduler makes this easy to do.
3. Do not run your queries more often than is really necessary.
Since Google normally doesn't update their entire index more
than once a month, there's limited benefit to checking your
rankings more often than that.
4. As an alternative to Google, consider checking your Google
rankings using Yahoo Web Matches or another Google “clone”
engine in the Reporter. Although these rankings can vary
slightly from Google.com, they're normally close enough to give
you a very good idea of your actual Google rankings without
checking Google directly.
5. With WebPosition Gold 2, you can also use the "Be courteous
to the search engines" feature on the Options tab of the
Reporter so you don’t query their service so quickly. This gives
you added peace of mind not found in many other automated tools,
assuming you don't mind your missions taking longer to run. The
Submitter has a similar feature to submit randomly at various
time intervals.
2. Can I use WebPosition Gold to get my competitors' banned from
Google? No. If running automated queries on Google with
WebPosition Gold would result in your site being banned, you
could use it to get your competitors' banned from Google.
However this is not the case.
Google even verifies this on their web site. They don't
specifically name WebPosition Gold in this section; however,
they do mention that there is nothing you can do to get your
competitors' banned from Google. For more information on this,
please see the "Google Facts and Fiction" document at Google's
site. http://www.google.com/webmasters/facts.html
3. Will over submitting my site get me banned?
No. Many people think that Google will ban your site if your
submissions exceed the recommended daily limits. If this were
the case, we could over submit our competitors' sites and easily
get them banned from Google. Google is very clear on this and
even states that over submitting will not get you banned. Even
though over submitting will not get you banned, some of your
submissions might still be ignored or discarded if they break
the rules. Therefore, I recommend using the "Slow Submit" option
in WebPosition Gold's Submitter and staying within WebPosition’s
recommended daily limits. Some people argue that manual
submissions are best. However, manual submissions can’t warn you
if you inadvertently over-submit, make a typo in your
submission, or forget what you submitted and when.
For achieving top rankings, and staying indexed long-term, the
best submission technique may be to not submit at all. Instead,
try to establish third party links to your Web site and wait for
Google’s spider to find you on its own. WebPosition’s Page
Critic offers numerous strategies for doing this.
4. Will Doorway or Entrance pages get me banned from Google?
That depends on whether these pages contain spam. If your
definition of a doorway page is a page full of irrelevant or
duplicate content, and excessive keyword use, then yes, you
could find your site banned. That’s how Google often defines a
doorway page. Consequently, the term doorway has developed a
negative connotation over the years.
If your optimized page is nothing more than an extension of your
main web site that happens to contain search engine friendly
content, then you’ll be fine. In fact, you’ll be rewarded for
the effort through top rankings. The key is not whether you
label a page a doorway, entrance, optimized, informational, or
“whatever” page. The key is whether the page contains quality,
relevant content that provides the search engine with what it
wants to see.
Google mentions that they discourage the use of “doorway” pages
because they fear that webmasters will optimize for keywords
that are not relevant to the page’s content. This is a
legitimate fear as they are in the business to provide relevant
results to their visitors. However, if you create pages that
contain what Google is looking for, then obviously Google will
not penalize this page, or view it differently from any other
page on your site.
With this in mind, here are a few of my tips on creating
Google-friendly pages:
1. Always Include Relevant Content - Make sure that the content
on each of your pages is relevant to your site. Many sites have
various resources on a number of different topics. This is fine,
as long as the overall theme for your Web site is solid. I would
also suggest that you organize your related content into
individual directories. Some businesses find it beneficial to
organize each sub-theme of their site into a separate domain so
they can cross-link the domains. If you do this, make sure you
have links from other sites as well.
2. Avoid Duplicate Content - Create each page with unique
content. If you are targeting different search engines for the
same keyword, then you may find that you have some very similar
content between certain pages. If this is the case, you can
always create a robot.txt file to tell each search engine
crawler not to index a page or directory that was created for
another search engine. See the October 2000 issue
(http://www.marketposition.com/mp-1000.htm#THREE) of
MarketPosition for more information on creating a robot.txt file.
3. Avoid Keyword Stuffing - Creating pages that excessively
repeat your keyword phrase is definitely not a good idea. This
almost always will throw up a red flag to the search engine and
is one of the most common forms of "spamming." How many keywords
is too many? See WebPosition’s Page Critic for up to date,
specific recommendations regarding how many words and keywords
are recommended in each area of your page.
4. Design Good Looking Pages - Although Google cannot tell if
your page is aesthetically pleasing, it is recommended that you
create pages that look good and fit the theme of your Web site.
This will definitely increase the click through rate from the
arrival page to the rest of your Web site.
5. Avoid Using Hidden Image Links - Many site owners think they
can fool Google by including transparent 1x1 pixel image links
on their home page that point to their optimized pages. These
are very small images contained in a hyperlink that are not
visible to the naked eye. This can get your page dropped from
Google's index.
6. Avoid using links that have the same color as the background
on your page - Many site owners try to hide the links on their
home page by making the text color the same as the background
color of the page. As with the scenario above, this can also get
your page banned from Google.
7. Avoiding using Javascript Redirection Techniques - Many Web
site owners have implemented the use of Javascript to redirect a
user to another page while allowing Google to crawl the page
that includes the Javascript code. This did work for a while,
but Google eventually caught on. Other forms of redirection,
like IP cloaking are also frowned upon by Google.
In Summary:
The rules regarding each search engine change routinely. That’s
why WebPosition’s Page Critic is updated monthly to keep pace.
As a search engine marketer, it’s critical that you keep
informed as to the latest search engine rules and strategies.
It's also important to understand that WebPosition Gold is only
a tool. When used properly, it will not get you banned or
blocked, and will in fact improve your rankings dramatically.
However, as with any tool, you can choose to ignore its
recommendations and to go your own way. For example, you can use
a hammer to build a fine house, or you can take that same hammer
to knock a bunch of holes in someone’s wall. Ultimately, this
call is up to you, the user of the tool.
This article is copyrighted and has been reprinted with
permission from Matt Paolini. Matt Paolini is a Webmaster and
support specialist for FirstPlace Software, the makers of
WebPosition Gold (http://www.webposition.com). He's also an
experienced freelance Search Engine Optimization Specialist and
Cold Fusion/ASP.NET/SQL Server Developer/Designer. For more
information on his services, please visit
http://www.webtemplatestore.net/ or send him an email at
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Thank you and we wish you the best of luck in your business!
About the author:
Matt Paolini is a Webmaster and support specialist for
FirstPlace Software, the makers of WebPosition Gold. He's also
an experienced freelance Search Engine Optimization Specialist
and Cold Fusion/ASP.NET/SQL Server Developer/Designer.
