9 points The
domain name: 7 points H1-H2 text: 5 points The first word in one
sentence: 5 points The path or filename: 4 points an adjacent
keyword (multi keywords): 4 points The beginning of a sentence:
points Bold or italics textual: 1 point (textual or (textual)
Use in textual: 1 point Alt tag: 0.5 point Meta keywords: 0.05
point
Make many separate pages with text-content One "sitemap" that
links to all pages on the site, one that is searchengine
friendly for both people and robots. An optimiz title and "H1"
text can take you a long way without optimization.
The less the page is weighing in bytes, the more Google will
like it. Use stylesheets instead of font tags, and put your
javascripts in external files.
Links The external link's text is important, but is often very
difficult to check.. To have The Google Toolbar installed will
help you a lot. Page rank is important, but like the rest of the
"SEO" process is important, it is not a magic wand taking you to
the top like a rocket.
Page rank should be a secondary priority when asking for, or
accepting reciprocal links. A reciprocal link with a "PR" higher
than yours give you a higher "PR", but even links from lower
ranked sites count.
Use www.alltheweb.com to see ALL incoming links disregarding
their ranking. (Type all.link:http://www.domain.com )
Other searches: "link:www.domain.com " "allinurl:www.domain. com
" "allinanchor: word or phrase" Bigger sites with lots of pages
and a correct "site map" have advantages in their size thru
their internal links according to the "bigger being the better"
principle. More unique pages that each can be optimized with
individual phrases. (Perhaps that´s why we write all these
articles about "SEO") Every page should be seen as a search
engine optimation.
To read more about linking, download the book powerlinkingreport
here: http://www.emarketingprofit.com/powerlinkingreport.zip
Google doesn´t always use the page that you optimized, it uses
the index page which is the page with the highest "PR".
PageRank is no miracle by itself and a page with lower "PR" can
get higher in searches.
There is a very powerful software called RankingPower you can
read more about it here:
http://www.emarketingprofit.com/rankingpower.html
Google have two different robots, that is sends (crawling). One
is called Freshbot and the other Deepbot Fresh has IP 64.....
and Deepbot 216.... I have seen Freshbot acting more like
Deepbot lately. Freshbot capture new pages and update your
ranking, Deepbot usually goes thru your site very carefully for
a couple of days and suddenly it disappear . It is the result
from these "crawls" that use to result in Google´s monthly
updates. But there are ideas that Google uses Freshbot´s results
more aggressively to present placements and results.
Google update its main index once every month.
The process of update before the result reaches the main data
bank can be seen on www2 and www3 and you can find lots of
googledance tools on the web, one place is here:
http://www.free-webmaster-tools.com/google_dance_tool.htm
Google Dance is the the time that Google is updating their main
database and you find rankings "dancing" up and down, being
mixed, finally everything become stabilised and your rank has
hopefully gone up.
Just a few months ago it would take days for a index to be
filtered thru the databases (the different Google servers)
before the results could be seen on Google´s main site,but the
last updates have run very fast.
It still takes up to 3 days before Pagerank and search-results
are stabile.
The indexes on Yahoo are dragging a bit, and the AOL indexes are
dragging even more behind Google. ( As you guessed, they take
their results from Google )
It still takes quite long time before your optimizations start
working, you have to be patient.
To achieve direct visibility, the only choice is Pay Per Click
(AdWords or Overture) or quick inclusion (All The Web/Lycos)
cost between $0.05 /click and $100 / year.
Optimize your robots.txt file so your image / cgi-folders won´t
be spidered, use the option noindex as option for that you don´t
want indexed see the robots.txt tutor on:
http://www.emarketingprofit.com/webmastertools/robots_tutor. html
There is no point in adding as many keywords you can think of.
Remember Google need some time to index your entire site, if
there are many pages and a lot of links.
The rules / conditions described are subject to change and are
not guaranteed to be correct at all times.
About the author:
Gunnar Berglund Who is using the techniques described has been a
"internet- hardworker" for the last three years He publishes The
meonit Gazette http://gazette.meonit.com and also runs
http://www.emarketingprofit.com http://www.meonit.com
http://www.global-prepaid-cards.com
