Google might not dominate the search engine world like it did
last year, but it's still a big player and can account for a lot
of your traffic. It's no secret that acquiring PageRank is a big
part of doing well with Google. I've personally seen my own
pages receive huge jumps in traffic after PageRank updates. By
now, you probably know PageRank comes from the number of
incoming links to your web site; the higher the PageRank of the
incoming links, the more PageRank your site will receive.
The problem with link building campaigns is you rarely get out
of them what you put in. You're doing pretty good if you get
responses from one in four people you contact. In order to make
things simpler, people often join traffic exchange programs, or
simply post forms on their page and wait for link partners to
come to them.
The problem with these methods is you often get offers from
sites you don't particularly want to link with. Maybe they're
selling something you'd rather not be associated with, or their
site is brand-new and sloppily put together, and it's not going
to be much of a boost to your PageRank. Now, I'm not saying you
should never link to a new site, because today's PR-nothing
could be tomorrow's PR 6 or 7. Rather, I just want to offer a
tip to help you capitalize on your link hunting time.
Step 1: Do a Google search for your target keywords. Step 2:
Visit the highest ranking sites, and use Google Toolbar to check
their back links. Step 3: Ask for links from the sites that
appear in the back links.
Simple, hunh? What this does for you is thus: gets you in
contact with people who are willing to exchange links with sites
in your keyword area, and perhaps more importantly, gets you in
contact with sites that have a high enough PageRank to appear in
Google's back links (typically, only PageRank 4 sites and above
appear here).
This should help you find the links that can truly help you, and
it should cut down on your wasted link hunting time. Now, don't
you have some links to find?
About the author:
TC Thorn makes a living from advertising and affiliate programs.
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