You will certainly already know a lot about pop-ups if you are
surfing on the web on a regular basis . They are those tiny
little windows that open up if you are just entering a site or
if you want to leave it . Other variations are windows which are
load- ed completely in the background (pop-under) .
Pop-Ups Are Annoying and Disturbing To Surfers....
You are distracted from what you wanted to do and you have to
make a new decision if you want to accept the offer you are
confronted with or not . Or if it is a completely different site
that has been loaded, you have to make the decision if you
continue with the new loaded site or with the site you
originally wanted to visit .
But the really annoying thing is when you want to close one pop-
up and then the next pop-up is already on it's way. This could
be e.g. an entry pop-up in combination with an exit pop-up. So
when you close the entry pop-up, a JavaScript-code calls the
exit pop-up .
This is the most obtrusive way of conveying a sales message. If
you are a serious marketer, this is something that you should
avoid completely or your reputation could become seriously
damaged....
Pop-Ups - A Pest In Combination with Startpage Programs
In combination with startpage programs they can be a real pest.
Because with these programs you stay about 20-30 sec. at each
site and then you surf to the next one. Now ima- gine this:
Every second site you are surfing to uses an entry pop-up and an
exit pop-up. If you don't close the new pop-ups immediately, you
have your complete windows taskbar flooded with new windows.
You either have to close them all one by one if you surf with
multiple startpage programs at a time or you'll have to use your
windows taskmanager to shut off your browser .
In each case, you have to react , because if you don't, your
computer could crash or freeze.... ( At least, this is what I
experienced from my personal surf-sessions .)
Pop-Ups = A marketer's dream ?
We have to ask ourselves why are these pop-ups used by so many
reputable marketers. There's just one reason for this: They work
! Even though they are hated by most people, they do their
job....
You have to look at it from a marketer's point of view. Even if
he has just a response rate of 3% , he has made 3% more money,
more subscribers or whatever.
And it doesn't cost a single penny ! That's 3% more sales, more
advertising revenue etc. So would you give that up if you were
standing in his shoes ? As a websurfer I don't like pop-ups very
much myself, but because of the results I get , I use them at my
own sites as well....
About the author:
Article by Detlev Reimer. Feel free to use the article with
these bylines included. Detlev has just finished creating his
first product, a database program for Internet marketers which
will help you to save and organize e.g. your advertising,
customer and contact data. For further details, please visit :
http://www.promobuddy.com/ . Sign up for his newsletter at
http://www.internetmarketing-success.com/ .
