Successful Internet Business: Panning For Gold Or Selling
Shovels?
By Irina
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FACT #1: As Internet retail sales more than double year after
year, experts agree that in the next ten years more business
will be done screen-to-screen than face-to-face.
FACT #2: According to the USA Today, the Internet is responsible
for creating more millionaires than any other industry in
history.
FACT #3: Over 95% of all Internet-based businesses never saw any
profit and majority of them haven't lived long enough to
celebrate their six-month anniversary.
Chances are that FACT #3 is more consistent with your personal
experience than the other two. Are you tired of putting all your
effort into your Internet-related business, affiliate program,
ezine, etc., yet getting little or no results? Are you wondering
what's the difference between those who made it to the top and
everyone else? Is it luck, or they actually know something rest
of us don't?
Here are several suggestions on making your Internet business
experience just a little closer to FACT #1 and FACT #2:
1. THE TREND IS OUR FRIEND. When we follow it, we make money and
when we try to buck the trend... we don't. Luckily for us, the
trends I am talking about are much easier to see than the
elusive stock market trends. For example, as the massive (and
wealthier than ever!) Baby Boom generation continues to age,
their needs reflect what is wanted and needed in our society.
Statistics shows that their buying patterns reflect growth in
five major areas: * Health Care * Investment Advice * Technology
* Specialty Retail * Entertainment
These five areas will dominate the buying patterns for the next
15 to 20 years. If you sell anything, it better be somehow
related to health care. 2. SELL TO BUYERS. When we advertise on
the Internet, we are fiercely competing with thousands other
businesses. They all sound just as great (or terrible) for
someone on the other side of the computer screen. Why? Simply
because almost everyone who sees your or my Internet ad isn't
actually looking for what we have to offer. Like us, they are
trying to sell their own product, service or recruit for their
own program. That's where the problem is. We are trying to sell
to sellers, and not buyers. What we need to do first is offer
something that all these people are looking for. Something that
will help them promote their own business. Essentially, we need
to start selling shovels instead of (or at least in addition to)
panning for gold. The good news is that with the advent of the
Internet, those high demand "shovels" can be readily available
to everyone. See, for example, http://0.web1000.com 3. OUR
MINDSET CAN EITHER MAKE OR BREAK US. Way before we learn about
FTP uploads, file saving, HTML editors, niche finding,
advertising, list building, search engines, affiliate marketing,
joint ventures, etc., we should take the time to get the right
mindset.
One of the most common challenges is denying frustration.
Frustration can be a result of great many things, but usually is
caused by our unwarranted expectation that running an online
business is easy.
Like frustration, the challenge of not knowing who to believe or
where to turn can make us feel unsure of ourselves. The
seemingly endless products and services as well as tales of
greatness can make us seem lost with no clear direction of what
to do next.
Our mindset should be built around the following concepts:
* This is the only business that we can succeed even with no
special education and very little money
* Mistakes must be viewed as learning experiences, analyzed and
stored in our toolbox
*Crave and dissect lots of information
*Never give up *Give to get *Realize we are all in this
together, there are people who will help.
(C) by Irina 2003.
========================================================== About
the Author: Irina helps people save money on healthcare and
create residual income working from home
http://www.megaone.com/hbb/savemoney/
==========================================================
About the author:
About the Author: Irina helps people save money on healthcare
and create residual income working from home
http://www.megaone.com/hbb/savemoney/
