How much time do you spend promoting your business? Two hours
out of six? One hour out of six? Maybe not even that much.
No need to feel guilty. Today, through a simple, yet elegant way
to promote, you can spend only 3-4 hours a week to get your word
out. And you'll reach thousands, rather than just a few.
Guru Peter Drucker said that only marketing and promoting
produce results in business. The rest are costs. I agree. Do you
want better results too?
Some Promotions Work Better than Others
While press releases, book reviews, post cards, business cards,
networking, appearances on radio and TV, and selling products
from the back of the room brought me some success, it was slow
and small. Like you perhaps, I was unsatisfied with the number
of clients. And, it was getting to be too much work to sell my
books.
There must be a better way I thought. I reached out first, to
research how I could promote Online. During that time, I wrote
three eBooks, which I also sell in print. They are quality, with
full content and resources, so they took about 4 months to
write. I learned that print books can actually be sold through
eBooks and other Online promotions. I also got a new client
straight from my emails, and another one from my Web site.
What I learned: Free information is the key.
To set up my virtual marketing machine I gathered e and URL
addresses of ePublishers and Web sites who wanted free
information. I started writing new articles, dusting off old
ones. After subscribing to these ezines, I was allowed to
submit. It took about 4-7 days.
In the meantime, I set up my computer files with articles to
submit, added new publishing addresses into my book so I could
just push a button and send to many thousands of subscribers.
While the saying goes that we should promote 90%, I decided that
I could spend less time on promotion.
I now had my virtual marketing machine. My new Web site's sales
in August were only $75, and by December they were $2265.
That proved to me that these new efforts were worth their small
time and price (nothing).
I realized that without the right promotion, those useful
products, teleclasses, and services would remain mainly
untapped. I remember the old days when author friends suffered
after spending thousands of dollars and many hours of time only
to see few results. I wanted to leave that picture behind.
Another advantage of submitting articles to ePublishers is that
you don't have much competition in cyberspace. So many
businesses are Online, and every one of them needs inspiration,
information, and entertainment. Opportunities abound for you who
coach and speak in personal growth, business, career, and other
subjects.
Remember, it's free information that gets people to know who you
are. It turns out it's not who you know, it's who knows you.
Submitting your free articles answer the call.
About the author:
Judy Cullins: author, publisher, book coach eBook:_Quadruple
Online Sales in 4 Months with Free Articles_
http://www.bookcoaching.com/products.shtml Send an email to
Subscribe@bookcoaching.com The Book Coach Says... includes 2
free eReports Email: Judy@bookcoaching.com
