Woaah! Wait a minute. Before I exclusively reveal these insider
secrets can I ask you question? Well, actually, I want to ask
you a series of questions.
Why do you want to get Number 1 in Google?
"Because it's good to be there isn't it? It means my website is
the best out there."
Well, no, it doesn't. Why do you really want to be Number 1 in
Google?
"Well, everyone wants to be Number 1 don't they? If I'm right at
the top everyone will see my business and customers will come
flooding to my website in their thousands."
They might. But it depends what you're top for. Have you thought
what you would like to be top for in Google?
"My company, ABC Widgets Limited, comes top in Google when you
type in 'ABC Widgets Limited'. That's pretty impressive isn't
it?"
No, frankly, it is not. How many other websites do you think are
competing for the phrase 'ABC Widgets Limited'? There won't be
very many unless there are others out there who share your
company name. Why is being top for your company name any use?
"Because people looking for us on Google will find our website".
Big deal. You need to be found by the thousands of people
already out there looking for what you provide that don't know
your company name. They don't know what you look like. They
don't know where you're based. They don't even know you exist!
What sorts of search phrases do you think they will be typing in
on Google?
"Phrases like 'widget suppliers', 'widget sales online' and
things like that?"
Yes - you've got it! But are you listed Number 1 on Google for
phrases like that?
"No. We're nowhere to be seen Mike. I think I've been patient
enough with you though now answering your questions. Please will
you reveal the secrets of getting Number 1 on Google?"
No, I won't.
"Why not?!"
3 Reasons I'm Not Going To Reveal How To Get Number 1 Spot In
Google, Every Time, Guaranteed
Reason 1 - There Are No Insider Secrets
Getting a high listing on Google, or any other search engine, is
a combination of hard work, having the right phrases on your
website, having lots of great content on your website, having
lots of other highly-ranked websites linking to you and having
your website built in the right way. There are no short-cuts, no
magic bullets and no insider-secrets.
Reason 2 - Getting Number 1 on Google Is The Tip Of The
Website-Marketing-Iceberg
If you focus on getting Number 1 on Google and nothing else it
will never happen. You need to focus on all the other elements I
mentioned above and especially on developing reciprocal links
with other relevant websites. Remember - the top website
marketing experts in the world (who do nothing else but market
websites day-in, day-out) only attract around 15% of their
website visitors from search engines. This is not because their
websites don't have a high ranking in the search engines
(because they do and many of them will have that elusive Number
1 spot!) - it's because they attract so much more traffic from
other places such as directories, associates' websites,
reciprocal links etc.
Reason 3 - It's Too Dangerous
When you were a child how many times did you hear the following
phrase?
"Don't put all your eggs in one basket"
And yet day after day I hear people asking how they can get top
on Google. There are websites dedicated to 'the art'. People
become obsessive about it and many derive their entire
livelihood from visitors they get from Google searches. The
result? When Google makes a big change to how they rank the
websites in their index (which they did in November last year
and to a lesser extent in January this year) many of these
Google-dependent businesses actually WENT UNDER. That's right -
bankrupted because of an over-night change made by the powers
that be at Google Towers.
So yes - search engines, and Google in particular, should be an
important part of your online marketing mix. But nothing more
than that - just one small part of the bigger whole. Especially
with recent rumblings from the likes of Yahoo! and Microsoft,
who are queuing up to topple Google's throne, you would be wise
to set your sights on achieving a medium profile on hundreds of
websites rather than a high profile on just one.
Mike Cheney www.magnet4web.com
About the author:
You can get free access to lots more of my articles plus a FREE
Special Report "How To Turn Your Website Into A Customer Magnet"
worth a value of £47 ($85) here:
http://www.magnet4web.com/website_services/?page=freeguide
