Ezine Swaps...Reborn! Fact: Make no mistake...ezine ad swaps are
powerful FREE promotional vehicles.
Fact: Offering free ads to subscribers WAS a effective way to
increase your subscriber base.
People...times have changed!
Ezine swaps are still very effective. The problem is keeping
track of all the different swaps you make...and yes I'm aware of
the 'pro tracker' software everyone uses. There's nothing wrong
with using the program. But what if you could have your swaps
done for you...would you be interested? Hold that thought, I'll
come back to it.
The Problem
As I said, 'Free-Ads-For-Subscribers' type programs WERE once
effective. The problem was like a double edge sword. As a
subscriber, you were required to sign up with MANY newsletters
to have your ad ran. Your ad may not run for several weeks and
remember you signed up with a lot of ezines to get those free
ads. This resulted in your email being filled with ezines you
probably don't even read. So what did you do...delete...delete!
You just hope and prey that your ad runs when the publisher says
it does...then you're ghost! Gone!
We publishers didn't have a walk in the park either! Most of the
time you were required to add these members manually...a
headache! We had to schedule the ads and make sure the members
were actually STILL members. Your list count would rise and fall
and be more volatile than the stock market. For me, the effort
didn't justifiy the results. There had to be a better way!
The Solution
Some of you may not remember this...the Reeses PeanutButter Cup
commercial. The commercial had two people walking on different
sides of a building. One was eating a chocolate bar and the
other peanutbutter. As they both reach the corner, BAM!...they
run right into each other. The chocolate and peanutbutter is
combined and Reeses is born.
Well, this is the same effect created when I combined ezine
swaps with the 'free-ads-for-subscriber' theory.
In today's Internet world, time is a precious commodity. You can
accomplish this yourself at a considerable amount of spent time.
You can search out different newsletters (making sure they're
business related) and inquire as to whether they're interested
in doing an ezine ad swap. STOP! That's the hard way. An easier
way is to join the following ezine newsletters or visit their
sites. These resources will lead you to many newsletters that
are actively seeking swaps.
http://www.Topica.com/lists/ezineadswap---Comes w/contact info;
target audience; number of subscribers.
http://www.FreeZineWeb.com/ad-swaps1.html---Also comes w/contact
info; target audience; member count http://www.ListCity.com
http://www.businessstructure.com/ezineadswap.htm---contact name;
contact email; no member count
http://www.bizpromo.com/ezinetrades.htm---Similar to above
http://www.Ezine-Tips.com---Great articles concerning swapping.
These should put you in contact with 100's of ezines to begin
your quest. Unfortunately, if still you wanted to obtain free
ads, you would still have to sign up with dozens of ezines. This
is probably the ultimate time waster. You can never be sure when
or even if your ad will ever run. Yes, you could simply check
the newsletter on the dates your ads are supposed to run. The
problem is that your ad may be weeks away from running.
Meanwhile, you've joined 12 ezines, some of which may publish
2-3 per week. Some may even be a daily newsletter. I know that
you just can't wait to spend hours deleting the tons of email
you'll be getting.
Now, there is a win-win situation for all parties involved.
Subscribers don't have to worry about signing up with dozens of
ezines just to get a free ad. No longer will your email box be
full of newsletters that you may or may not read.
Ezine owners also come out smelling like a rose, as far as doing
swaps is concerned. Now, you don't have to spend your time
searching out appropiate ezines to swap with. You don't have to
try to cram your newsletter with different swaps. What's the
solution?...
There is a new service that has combined ezine swaps with
'free-ads-for-subscribers'. Take a look....
******* http://www.GuerrillaPromotions.com/swaps/index.html
*******
Just sign up...and you're ready! Then promote your affiliate
link. Your link will allow people to sign up with different
ezines and email courses. Each subscription you acquire entitles
you to 100 impressions. Once you accumulate 1,000
impressions...you get your free ad! That means recruiting only
10 sign-ups will allow you to your 'hands free' ad swapping.
Where will these swaps come from?
Firstly, they will come from their ezines and/or websites. They
have also cultivated key relations with other marketing/home
business newsletters. They'll be able to provide up to 100,000
impressions per month for any affiliate. If more are needed,
arrangements can be made to handle the overload. Affiliates have
up-to-minute stats available. You will be emailed at the end of
every month with a statement of how many recruits you aquired
and any ads due to you. You will also receive an email with
details on redeeming your credits.
I'm sure they will want to help you as much as possible. Why?
Because when you're successful...they're successful!! You'll
also have access to articles that you can use in your
promotions. Just replace their link with your own affiliate
link.
As the Internet continues to mature, so does the techniques and
tactics needed to market on it (the Internet). This new
combination is just a part of ezine marketing's evolution.
*************************************** "Ezine
AdSwaps...Evolutionized..." "Free Ads...Without Joining Dozens
of Ezines!!" www.GuerrillaPromotions.com/swaps/index.html
Christopher Wright ***************************************
About the author:
Christopher Wright is owner/webmaster of New Innovations
(www.GuerrillaPromotions.com), an Internet guerrilla marketing
consultantcy. They help 'netrepreneurs' establish a successful
Internet presence.
