EXIT Marketing Strategies... "keep selling after they've left."
Marketing ONline or OFFline is about your MIX.
MIX means the variety of strategies you use to promote yourself/
your site/ your wares.
The purpose of a Marketing MIX is to attract visitors using
different forms of promotion. This MIX tactic has been used
successfully by OFFline Marketers for the last 50 years.
ONline marketing mix strategies may include...
* Ezine Ads * Ezines * Articles * Sig files * Banners *
Promotional deals * Autoresponder message sets * eReports *
eBooks * Stickiness systems * FREE something
* POPups
POPups! Aargh. I hear you say.
Not so... POPups done elegantly and POLITELY actually add value
to your site, and they'll promote you long after the visitor has
left.
Think of it this way.
Remember the last time you were in the Mall and someone was
promoting something. You were interested, so you went over and
asked some questions, but you didn't buy.
Now, a savvy OFFline marketer would have given you something to
take away... a flyer, a brochure... something.
The reason? Well, it's a memory jog, and you never know where
that promotional item ends up. Yes, a high percentage end up in
the rubbish bin... but a small percentage do not.
AND... all this has cost you is a small action.
Now think of your site. Someone has come to it looking for
something. They didn't buy anything, and they may never return.
What MEMORY JOG can you give them?
...........................................................
Enter EXIT Marketing POPups
* Use them ELEGANTLY. This means that what you offer in your
Popup must be in context with what you've got on your site.
Offer an in-context FREE eReport, FREE ebook, or a request to
subscribe to your ezine in exchange for one of these things.
Your goal is to get an email address.
* Use them POLITELY. On EXIT only, and in one place. The reason?
Well, how responsive are you when someone is continually in your
face trying to sell you something?
The use of multiple Popups translates into "I'm desperate." This
is not the best message if you're serious about doing business
online, long term. Also, set the Popup for first visit only.
* Use them POLITELY for additional traffic generation. EXIT only.
There are many creation-of-POPup options. One of my favorites
can be found at CodeLifter, which has all the bells and whistles
you'll ever need...
CodeLifter:
http://hyperTracker.com/go/WEBpro1/CodeLifter/popuparticle/
CodeLifter offers a free demo. Purchase price, a mere $20.00.
There are plenty of free online pop up generators that'll design
pop ups to any size and specification.
Here are a few:
http://builder.cnet.com/webbuilding/0-7701-8-4561792-1.html
Scroll down to the link that says "Tip - Window Maker" This
Popup activates when someone hovers their mouse over a link on a
page.
http://hyperTracker.com/go/WEBpro1/CGIscripts/popuparticle/ Pop
Up Making Wizard
AND... if you're looking for an easy script you can just cut and
paste take a look at http://wsabstract.com/script/cut65.shtml
Kenneth Doyle - e*Analyst http://www.feedyourhungrymind.com
PS. Permission is granted to reprint this article. Please
include all links and attributions please.)
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___________________________________________________________
"If you haven't worked this out, you soon will. There's a lot of
NONsense zapping around in cyber-space.
Find out what works, what doesn't... and what's worth your
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___________________________________________________________
About the author:
Born with the promotional strategist's gene... followed by
twenty successful years in Media, Marketing, PR and copywriting.
http://www.feedyourhungrymind.com
