So you've got everything in place, busily working away for you.
You've got your banners out, you've exchanged links, you've
optimized your site for the search engines, you've got ad and
P.P.C. campaigns bringing site visitors, your sales copy is
converting them to customers or getting them on your list. But
did you forget B.O.B.?
B.O.B. - the Best Of Both worlds. Man does not live on the
Internet alone, you know. Those same people that become your
customers actually live and breathe in the outside world. Let
B.O.B. help you integrate the outside world to the Web world,
and increase your bottom line.
There are many ways to bring in additional streams of income
using B.O.B.
One of the best ways, of course, is by referrals. Just as you
use testimonials on your site, also get your customers to refer
you to others on the outside. REMIND them (frequently) to tell
their family, friends, and business buddies about your site.
Getting a short and memorable Domain Name definitely helps in
this regard.
Providing a special incentive, such as a discount or gift to
both your customer and her referral makes both of them feel that
you are giving them a special deal. People like to feel special,
and they like special deals that others can't get. This adds to
customer satisfaction, which will, in turn, get you more
referrals.
Thus, one more stream of happy buyers!
Another technique is using business cards as ads to increase
your online sales. A properly designed business card for this
purpose would be geared toward getting the card-holder to visit
your site. Don't just put your name and website on the card!
Give them a reason to go there. Give them an incentive, or make
them curious enough to want to check it out. Also, don't try to
sell your product on your card - just create enough interest to
get them to your site, where your sales copy will either get the
sale, or get them on your golden list!
Whatever you do, don't mislead the prospect just to get them to
your site! That will only serve to use up your bandwidth, and
irritate what could have been your newest customer.
Be sure to give your card out everywhere you go - the gas
station, the grocery store, the restaurant, the mall, the
symphony, the museum - everywhere.
Leave a trail of cards behind you - one more easy technique to
add to your bottom line!
There are many more ways to increase your online sales by
coordinating the outside world with your Internet marketing
techniques. Be creative in your integration, and you will find
your site getting more and more visitors.
So don't forget to use B.O.B. (Best Of Both worlds) in every
marketing campaign to build your business to the max!
About the author:
Kathryn Thomas, born, raised, and living in Texas, believes in
doing things in a BIG way. Be sure to visit
http://www.HeresTheMoney.com to see how you can claim your
$100,000+/mo. income plan. Yes, thats per MONTH!
