Considerations for a pay-per-click Ad Campaign by Robert
Williams
Copyright 2004
Submitting your website to the Search Engines today may seem
like a futile task or at very least, a complete waste of time.
When you consider that there are millions of websites that could
be listed just for the word FREE, it hardly seems worth the
effort.
Most websites today compete heavily for a top ten listing on the
major search engines for words or phrases that are relevant to
their websites. This equates to targeted traffic or visitors
with a desire to see their webpages.
Whether people are surfing for entertainment or shopping from
the safety of their homes, it's usually the top ten listings
that get clicked on when search results are given.
Optimizing a website for a top ten listing is best left to the
professionals. While such exposure can equate to heavy traffic,
does the benefit out way the cost?
Most website owners may not have the budget to attain and
maintain a top ten listing on the major search engines.
An alternative to the major search engines is the pay per click
option. Usually people bid an amount from 1 cent on up per click
for a key word. Whoever makes the top bid for that key word gets
the #1 position on down. It can be an ideal way to bring
targeted traffic to your website and maintain a budget within
your reach.
How do you know if a pay per click option is right for you?
1. Would it be cost-effective? If you pay 1 cent per visitor and
make 2 sales with 100 visitors, did the 2 dollars you spent on
advertising make it worthwhile?
2. What words are relevant to your site? If you want people who
have an interest in Work At Home Opportunities to find your site
when doing a search you might bid on this phrase or similar
phrases. Computer Jobs might bring people to your website
however you see its probably not relevant enough.
3. Who visits your site? Know your target market. If you are
selling something or seeking to hook up with other opportunity
seekers be sure its spelled out in the title and description of
your site. You want people who will make an action at your site.
You are looking for them and are they looking for you.
4. Where on Your Website? List the page on your website that
calls for an action on the part of the visitor whether it be the
point of sale page or just obtaining the email address of the
visitor.
As you can see, Pay Per Click Search Engines can be an
alternative for your advertising campaign especially when you
may be on a limited budget or just don't have the resources or
time to bring your website up to a top listing on the major
search engines.
Getting your website in front of the right people is mainly your
task with search engine listings.
About the author:
About The Author
Robert Williams is the co-owner of SearchImport.com, a PPC
Search Engine dedicated to the delivery of relevant results to
its users. Join our affiliate program.
http://www.searchimport.com/affiliate-program.html
