If you have an online business, no matter what it pertains to, a
great way to promote yourself and your business is by sharing
your knowledge. One way of doing this is be preparing free
tutorials for people to read and learn from. By doing this,
people will come to think of you as an expert in your field.
When they need advice, products or services, you will be the one
they trust and believe.
Divide your tutorial into four or five (or however many it
takes) steps; then set them up at an autoresponder. If you sell
home decorating items, you could set up a tutorial to paint a
piece of furniture in this manner:
Step 1 - Preparing the Piece Step 2 - Choosing the Right Paint
Step 3 - Painting the Piece Step 4 - Maintenance
After you divide these into steps, set it up at the
autoresponder for the each step to be sent out two or three days
apart. This works better than one complete mailing because it
keeps your name and business in the mind of the prospective
customer longer and he will be more likely to buy your products.
Free Autoresponders:
http://www.getresponse.com/?34218
http://newbieclub.com/cgi-bin/sgx/d.cgi?ottofree-web_success
http://www.sendfree.com/ http://www.aweber.com/
Have a look at these and decide which you prefer. If you don't
like any of these, there are plenty more.
When you set up your tutorials at the autoresponder, don't
forget to put a couple points of interest about your
site/business. You also want to make sure you have a little
thank you note preceding the tutorial. Introduce yourself, say
thank you and encourage the prospect to ask questions or visit
your site for more information. This will help to build a
relationship with the customer and to build your reputation also.
After everything is set-up, the next step is promoting your
tutorials. This you would do in the same way as promoting other
things.
Email Signature:
FREE 4-day tutorial on painting furniture!
http://whateveryoururliswouldgohere
Announce it on message boards & discussion lists (if allowed)
Make sure you read all rules before posting. If you cannot post
it, then add it to your signature. Announce it in your ezine and
on your homepage.
Post it on the appropriate announcement lists.
Add it to your ad swaps and free classifieds.
Put it on your business cards.
Add it to your resource box, if you write articles.
Post it to newsgroups.
Use your imagination and see how many different ways you can
come up with to get the word out about your tutorials. These
tutorials will go a long way in building your reputation, your
business and you!
About the author:
Terri Seymour owns and operates MyOwnEzine.com MyOwnEzine.com is
a website, ezine and service which provides the resources,
tools, guidance and more to help you start, publish and promote
your own ezine. You can contact Terri at
mailto:ter02@newnorth.net Subscribe at
mailto:subscribe@myownezine.com or visit
http://www.myownezine.com for lots more info.
