Do you want an amazingly simple trick to move far ahead of your
competition and increase sales? With this free, no- software
little tweak, you will be able to put customized information
into a web page that is different for everyone you invite to
visit. It is incredibly simple; seriously, I promise! All that
you need is a very basic understanding of HTML, like how to make
hyperlinks, and I will teach you everything else. Sound fair?
What can you do with this, you may be wondering? Well, if you
have a newsletter, you can create a link to your web site and
the page displayed could have your subscribers first name where
ever you want it. It doesn't have to be their first name either;
it could quite literally be any custom variable that your
newsletter managing service/script/program has saved for each of
your subscribers -- their last name, email address, snail mail
address, gender, age, favorite color, etc.
But we don't have to stop there, not at all. You can go on and
use as many variables as you want, not just one. We'll
thoroughly cover this.
Why is this HTML tweak useful, you may now be asking? Just
imagine this, you email your list of subscribers about a new
product you have recently released. In your email, you write a
few paragraphs about the product to generate interest and
conveniently provide a link for them to click on to go back to
your website and read your full sales copy. Since you have such
a trusting reputation with your subscribers, they give your
product the benefit of the doubt and click on the link to read
more. When they get to your sales copy, lo and behold their name
is used throughout the page!
We all learned in Marketing 101 that your sales copy needs to be
personal; that when you write it, you need to speak to one
person and in everyday language. With this cool HTML tweak, you
will be able to reach new levels of personalization. Yes, the
subscriber will be impressed that their name is used in the
middle of your sales copy, and yes, they will have more personal
interest in what you are saying. It is a whole new experience at
that point, because you are talking to them individually. Heck,
you just used their name! It won't just be, "You will get big
results!" but, "Fred, you will get big results!"
Now, let's get on to the code! For this example, we are going to
be using an HTML file named "choppers.htm".
Open up "choppers.htm" in your favorite editor. Now, where ever
you want the subscribers first name to appear, put this code:
"<?php echo "$a"; ?>" (minus the quotes), and wherever you want
their last name to appear, put: "<?php echo "$b"; ?>" (again,
minus the quotes).
Do you see the "$a" in the first bit of code and the "$b" in the
second? For every custom variable you want to appear on your web
page, just put that little bit of code with a different letter.
To explain it a little more, for every place the subscribers
first name should appear, put "<?php echo "$a"; ?>". For every
place the subscribers last name should appear, put "<?php echo
"$b"; ?>". For every place the subscribers email address should
appear, put "<?php echo "$c"; ?>". And so on and so forth. Yes,
you can use each bit of code as often as you want. No, it
doesn't really matter that the first name is using the code with
"$a" -- it could be "$h", "$p" or even "$z", just as long as
each custom variable uses a different letter.
Now you will need to rename "choppers.htm" to "choppers.php".
Some HTML editors do not open up .php files, so I suggest only
doing a "save as" to a .php file. That way, you will still have
"choppers.htm" to edit whenever you need to, then just do
another "save as". Upload the .php file to your web host.
Now we need to create the link the subscribers will click on to
get to the newly created "choppers.php" file. For this part, you
need to know what codes your newsletter managing
service/script/program uses to customize your emails. Just for
this example, let's say two of them are ;First-Name; and
;Last-Name;.
When you write your email, the address of your sales page in the
link you will create to go to it, will look like this:
"yourdomain.com/choppers.php?a=;First-Name;&b=;Last-Name;". But
when you send out your email to your subscribers, your
newsletter managing service/script/program will fill in those
codes with the subscribers first and last name. So when the
subscriber clicks on the link, the address to your sales page
will actually look like this:
"yourdomain.com/choppers.php?a=Fred&b=Jones".
If you only cared to use the subscribers first name, you would
only need to use "<?php echo "$a"; ?>" in "choppers.php", and
the address to that page in the link in your email would look
like: "yourdomain.com/choppers.php?a=;First-Name;", and for your
subscriber Fred, his link address would end up looking like:
"yourdomain.com/choppers.php?a=Fred".
You have just now taken many steps in front of your competition.
You are now able to market much more personally than most people
think is even possible.
Copyright © by Palyn Peterson
mailto:palyn@futureinternetmarketing.com
About the author:
Palyn Peterson publishes the acclaimed Advanced Internet
Marketing News. A professional newsletter with a refreshing
perspective and a strong focus on no-cost techniques.
http://FutureInternetMarketing.com FREE Tips, Tricks, Tools,
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