Boomerang, Don't Ricochet your Web Site Visitors Judy Cullins ©
2003 All Rights Reserved.
You don't win your Web site visitors' trust right away. It may
take from 4-7 visits before they buy. You must always give them
a reason to buy, and not offend them in any way because they
will ricochet to other sites. Here's some ways to get people to
keep coming back to your site:
1. Upload new, original, and useful content often.
On every Web page put a notice: "Bookmark Our Site". We update
material weekly. Then deliver your promise and upload those free
articles, book excerpts and tips. Blatant ads such as banners
turn visitors off. Give them original information they can't
find anywhere else.
2. Give information away for free.
People want and expect free information on your Web site. After
realizing your value as an expert, they will start to trust you,
and eventually buy from you.
3. Publish your own ezine.
Target it to your specific audience. If you help people find the
best career for them, collect emails from people looking to
change careers.
Start with a monthly ezine, then see if you can do it bi-weekly.
If you don't stay in regular touch with your possible buyers
they will forget you and your products. People want to connect
Online so they can trust you as their savvy friend. If they like
your ezine they will recommend it to others.
4. Give people a reason to go to your site.
In your ezine, before you include your featured article, column,
or other tips, place near the top of it: Three Reasons to Visit
My Site: Then give them an offer they can't refuse such as a
free eReport or eBook. Next, follow that with other specials or
discount offers you want to sell this particular month such as
"Create Passive and Active Income with eBooks."
5. Offer a "Discounts of the Month" navigation link on your home
page.
Once your visitors find this one, they will be back each month
to see your new offers. If you are like me and other Web
visitors, you don't want to miss anything.
6. Host a discussion group on your site to bring back your
visitors more often.
Here, they can interact fully as you share your knowledge and
offer suggestions. This project will take more of your time than
others, but may be worth it to develop more trust. If you don't
use this idea, gather up your answers to clients' or visitors'
questions. Use these in a special Frequently Asked Questions
(FAQ) column. In the past, I offered free answers for writing
books on the Web site: AsktheExpert.com.
7. Include "useful links "as a navigational bar on your home
page where you post other related Web sites and a short
description.
This adds value to your site because people like the convenience
of shopping for services and products all on one Web site yours!
These Web site marketing tips are just the beginning. Be patient
with the process. For every improvement you make, be sure it
really is an improvement. Use a market survey with savvy friends
and associates. Ask them to vote from 1-10. Does this move you
to want to find out more? Does this feature enhance my site or
not? For more tips, see "free articles" at www.bookcoaching.com.
About the author:
Judy Cullins: 20-year author, speaker, book coach Helps
entrepreneurs manifest their book and web dreams eBk: "Ten
Non-techie Ways to Market Online"
http://www.bookcoaching.com/products.shtml Send an email to
Subscribe@bookcoaching.com FREE The Book Coach Says... includes
2 free eReports Judy@bookcoaching.com Ph:619/466/0622
