Contests are a great way to boost your traffic and helps with
recommendations and repeat visits. I use several in my regular
marketing for Associatesearch.com
One way I incorporate contests into boosting traffic is by a
referral program I have. If you notice I have a small form on
just about every page of my site that allows visitors to
recommend their friends to our site. The program sends out an
email describing the site and a thank you to the referrer. The
program also sends me an email with both the referrers and
referrals email addresses. The program then writes both email
addresses to a text database. At the end of each month I take
all the email addresses from the referral database and draw one
out to win whatever it is I happen to be offering, many times
it's advertising slots.
The great part about the referral contest is that the only way
to be eligible for the prize is to refer someone. As a greater
incentive I offer one entry to both the refer and referral. The
response is always good and the amount of personal referrals and
word of mouth advertising I receive far outweigh the cost of
whatever it is I am offering.
You can also incorporate a similar system into newsletter sign
ups. All referrers can be entitled to an entry for every new
subscriber and so.
Tracking can be as simple as writing down a persons email
address or going all out and installing a custom tracking
system. I use a mixture of both. Use your imagination and see
what you can come up with.
A random contest run through your newsletter subscriber base
will greatly improve word of mouth advertising for you. People
love to win things and winning by surprise is a double bang!
Just think of the referrals you will get if you pulled a winner
out of the blue with no notice!
I hope this gave you a few ideas, feel free to email me any
time.
About the author:
David Seitz - CEO Virtual Imagination Inc. Published by: Virtual
Imagination Inc. Brought to you by The Helping Hand Internet
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