5 unorthodox email subject tricks -500% more responses! (c)
Copyright S. Kumar 2002 http://www.learnhomebusiness.com
If your email subject line doesn't get read -Nothing gets read!
And it is worse now!
**DoubleClick Q2 E-Mail Trends Report, published in September
2002, reveals that e-mail marketing click-through rates DROPPED
in Quarter2-2002 to 4.9% from 6.8% in Quarter1-2002! These
findings are based on 1.7 billion emails sent out by hundreds of
clients. The report also reveals a bounce-back rate of 12.6%!
-An all time HIGH in Quater2-2002.**
The writing on the wall is clear! email marketing strategies has
to be redefined and innovated.
And the FIRST STEP begins with the subject line! All the hard
work that you have put up in setting up your email becomes
useless if it is deleted.
The 5 different methods listed here will add a strong
psychological punch to the subject line which will increase the
chances of your message getting opened!
These suggestions are based on Research Data and my own personal
experience where I get a click-through ratio of over 8%.
*#1: Keep The Subject Line Short And Different:*
The shorter the email subject line-the better. Add a little
mystery to it. If possible associate it with money.
For e.g.: " John's $ 49.99 Refund! The above subject line is
what I use after my 5th follow up for upgrading my eBook the
Deluxe version.
Inside the body of the message the first sentence is the exact
'refund message' he will be getting if the customer choose for a
refund after upgrading. I have been receiving a click through
ratio of about 7.5 to the URL,
http://www.learnhomebusiness.com/upgradeglobal.htm
*#2: Innovative Personalization On The Subject Line:*
Note the above subject line again! "John's $ 49.99 Refund!
If the customer name is john, It is better to say "John's $49.99
Refund! --Than to Say, John your $49.99 Refund
This works best on your 3rd follow up onwards. Or if your are
giving something valuable like a Free Gift you can use it on the
First email. e.g. "John's Free Gift!
*#3: 'RE: In Subject Line Is Very Important To People:*
Is there a different way to use RE:?
Consider these two examples,
The usual one - Re: John, your income stream! The one I use -
John -re: Your Income Stream!
The second one is the one that I use to drive traffic to the
50%-commission affiliate program for all my 38 info products.
Again I get a click through ratio of 7.5% to the URL,
http://www.learnhomebusiness.com/affiliate.htm
*-#4: Use Quotation " In The Subject Line:*
Using quotation in the subject line arrests a persons eyes on
the subject line. e.g.: "John's $49.99 Refund!
*-#5: People Like To Be Updated, Upgraded And Remain Current:*
Use the word "update" and "upgrade" intelligently in the subject
line.
For e.g.: "John's important update. Open!
Whenever I add a new affiliate program an email with the above
subject line goes out to my valuable customers. The response
rate has been good enough -especially when I am inviting them to
join under me at:
http://www.learnhomebusiness.com/homebizoptions.htm
*Additional Tip*
You can use the personalization suggestion given above even in
your autoresponder. For eg if the personalization tag given to
you by your autoresponder is <First_Name>, all you have to do is
Insert:
"<First_Name>'s $49.99 Refund! --which will read as "John's
$49.99 Refund! (Watch " and 's)
I hope this article to be of use to you. There are many more
'email subject tricks' to be discussed which I will be covering
in a future article as I have already stolen a major chunk of
your valuable time!
About the author:
Copyright 2002: S. Kumar, http://www.learnhomebusiness.com
Article Autoresponder:unorthodoxemailsub@sendfree.com
Author of eBook: "Become A Global Homebusiness Pro..." Download
It FREE From - http://www.learnhomebusiness.com
