Web site promotion and the accompanying site traffic it produces
are not enough to guarantee your online success. Nevertheless,
you still need them to succeed. It doesn't matter how great your
site is or how wonderful your product, if nobody visits you
won't make sales.
As owner of 123-cyber-register.com, webmasters come to me daily
for advice on how to get more traffic to their site. Here are
the three common tasks that they (and you) must do before you
begin your site promotion campaign.
1 - Identify Your Site's Key Phrases
Think like a typical web surfer for just a moment. How do you
search for information and resources on the web? If you are like
85% of web surfers, you search in terms of key phrases - not key
words.
That said, the first task prior to promoting your site is the
identification of your sites key phrases. What would someone
type as a search query if they wanted to find the kind of
information on your site?
Take my web site as an example. The services I offer help people
professionally promote their web site. How might somebody search
for my site? They would typically use key phrases such as...
- register web sites - search engine registration - search
engine submissions - register with search engines
Examine your site and make a list identifying the key phrases a
potential client would use when searching for the information.
After all, if they're looking for certain services and products
and you offer what they're searching for, then you stand a much
better chance of getting the sale because your prospect is
pre-qualified.
2 - Name Your Page Appropriately
Now that you've got your list, your next task is to craft your
page title. This is the place where most webmasters make a
mistake. They create their title page for the visitor, not the
search engine. Here's a good rule of thumb: MAKE CERTAIN that
your page title contains your most important key words and/or
phrases.
One of the popular promotional services offered at our website
is the writing and distribution of press releases. We've learned
that the top phrase most people query when researching this
topic is
Press Release Service
That's why we made sure that this phrase was a part of the page
title. The HTML code looks like this:
<title>1 2 3 Cyber Register Press Release Service< itle>
3 - Create Your Meta Tags
There are two more places where these phrases need to appear.
The first place is within the first 250 words of your page.
Search Engines look there to determine the content of your site.
The higher your "key phrase density" the better your ranking in
many search engines.
The next place to use your key phrases is in your meta tags.
This bit of HTML code helps the help search engines and
directories properly classified and indexed your page. There are
two types of meta tags - your sites description tag and its key
word tag.
The first tag is the description. Use your key phrases to write
a one sentence (25 words or less) description of your site.
Here's what my Press Release page looks like:
<meta name="description" content="Press Release Distribution and
Professional Authoring.">
Next take your key words and phrases and prepare a key word meta
tag. Here's what that tag looks like on my press release page:
<meta name="keywords" content="press release, media, releases,
news, professional writer, release, advertise, contact, public
relations, newspaper, stories, web site,">
Search engines are funny things. Their rules and ranking
procedures change often. Generally speaking, however, if you
include your key phrases in the page content, title, and meta
tag descriptions, you'll have the best chance of gaining and
maintaining a high ranking.
Good luck!
About the author:
Ted Smolkowicz is a professional promotion expert who's
absolutely dedicated to bringing more traffic to your website.
Send your hit counter spinning and your sales rolling with Ted's
excellent services, only at this website -
http://www.123-cyber-register.com
