More Profits in Your Website Hosting Business
by: Raynay Valles
If you run a website hosting business, you already know the
challenges in the business. Thousands of competitors are just a
click away, ready to undercut your price.
Potential customers see hosting as a commoditiy and shop by
price. Several directories like Hostreview, Acehosts and
Hostindex make it easy to comparison shop.
How can you get more profits from your business under these
conditions?
FIRST, GET THE CUSTOMER
Calculate the lifetime value of your customer. For example,
let's say the average customer stays with you for 15 months and
pays 16.95 a month. That means their lifetime value to your
company is $254.25. So every customer you acquire makes your
business (on average) $254.25.
If a visitor comes to your website, then leaves to comparison
shop, you have more than likely lost that sale. Have you
invested in sales copy that compels your visitors to buy from
you? Does your website help him to see that you are the best
choice for his situation? Showcase your credibility, guarantee
services and offer incentives to try your service. Make it easy
to buy from you.
NEXT, KEEP THE CUSTOMER
Because each customer is hard-won and the value of the customer
is so high, you'll want to make sure you have the support
services that keep your customers happy.
Once a customer leaves you for another website host, he's gone
forever. You probably already make customer service a priority,
with email answered in a timely fashion and well-trained
technical support. Go the extra mile. Don't wait for customers
to contact you. Ask your customer how you're doing.
THEN, SELL MORE TO THE CUSTOMER
The customer has already bought from you. There is familiarity
and trust. You can easily offer complimentary items to your
current customer list.
The major concern of your customer is how to succeed online.
It's easy to offer online marketing tools, ebooks and additional
services. It can be as simple as joining an affiliate program
for an item your customer may need, then making him aware of the
item.
Focus on these 3 areas, getting the customer, keeping the
customer and selling more to him. You'll enjoy higher profits in
your website hosting business.
Raynay Valles is a Marketing Specialist and author of Profitable
Website Hosting. Find out how to get the report at
http://www.jawdrop.com/ebooks/webhosting.html.
HostingChecker.com - help for all your web hosting needs.
http://www.hostingchecker.com
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